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Kri Kri - Focus on ice-cream exports
Kri Kri, the greek dairy industry, focused on its strategy for expansion in various international markets, is entering the ice-cream market of Senegal.
Senegal is a country with such weather conditions that stimulate ice-cream consumption during the whole year. Kri Kri ice-cream exports commenced on November 2013 and are dynamically and continually developing, since an increasing number of yellow Kri Kri freezers is hitting the market. Except Senegal, in Kri Kri’s future development plans are to expand in all of the West Africa’s countries. Soon enough, Kri Kri’s delicious ice creams will enter the Russian ice-cream market through a local distributor.
Up to now, Kri Kri ice-creams are present in more than 10 countries, mainly in the neighboring Balkan countries, Cyprus, Ireland, Senegal and Irak.
In addition, Kri Kri is launching new ice-creams for its international market this year; the frozen yogurtproduct range, products that were initially presented in the international Anuga Fair, held on October 2013, gaining the best impressions.